Peter Hinssen is a renowned entrepreneur, educator, speaker, and author with a deep understanding of technological and societal shifts. He is a leading thinker in the concept of the "never normal," a dynamic state where continuous change is the only constant. Hinssen explores the rise of "phoenixes" and "unicorns"—companies that must adapt and innovate to thrive in an unpredictable world. As a co-founder of nexxworks, he has guided numerous organizations through digital transformations and is a sought-after keynote speaker at global conferences. In this episode of the Schroders Investor Download Podcast, Peter Hinssen unpacks the principles of the never normal, providing invaluable insights into how businesses can navigate and succeed amidst constant disruption.