Joe Kudla, founder and CEO of Vuori, has forged a remarkable path from accounting to fashion entrepreneurship. With a background in finance and a passion for active lifestyles, Kudla transitioned from a career in accounting to founding Vuori, a leading activewear brand known for its performance-focused apparel and sustainable ethos. Under his leadership, Vuori has rapidly grown into a sought-after brand in the activewear market, blending functionality with style to cater to a diverse customer base. Kudla's entrepreneurial journey reflects resilience and innovation, navigating the challenges of building a successful fashion brand from the ground up. In conversation with David Solomon, Chairman and CEO of Goldman Sachs, Kudla discusses his unconventional career trajectory, the founding principles behind Vuori, and the future of sustainable fashion in the activewear industry.