Eugene F. Fama Eugene F. Fama is a Nobel laureate and the Robert R. McCormick Distinguished Service Professor of Finance at the University of Chicago Booth School of Business. Widely regarded as the "father of modern finance," Fama is best known for his groundbreaking work on the Efficient Market Hypothesis (EMH), which posits that asset prices fully reflect all available information. His research has had a profound impact on the field of finance, influencing both academic theory and practical investment strategies. Richard H. Thaler Richard H. Thaler, also a Nobel laureate, is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. Thaler is a pioneering figure in behavioral economics, a field that integrates psychological insights into economic theory to better understand human decision-making. His influential works, including "Nudge" and "Misbehaving," challenge traditional economic assumptions and explore how cognitive biases and irrational behaviors affect market outcomes. Thaler's research has significantly contributed to policy-making and practical applications in finance and beyond.