Brooklyn Brock, founder of Ellevate Advisors, joins us to share her unique perspective as a third-generation planner. Having witnessed advisors struggle with work-life balance, Brooklyn established Ellevate Advisors to serve financial advisors, focusing on their business exit strategies and retirement planning. She emphasizes the importance of living intentionally and maintaining strong relationships with family, clients, and the community. Brooklyn advocates for advisors to hire associate planners as part of their continuity plans, ensuring the well-being of their business, clients, family, and themselves.