Daniel Priestley, a repeat guest, is founder of Dent Global and ScoreApp. Daniel has been been awarded Entrepreneur of the Year, written half a dozen business books, founded multiple 7 and 8 figure ventures and is on a mission to help develop entrepreneurs who stand out, scale up and make a dent. His latest book is called, “Scorecard Marketing: The four-step playbook for getting better leads and bigger profits.” In this conversation, we discuss his entrepreneurial roots, his journey from Australia to England, the state of entrepreneurs today, the role and importance of tech for any startups or business, the pendulum swings of purpose, politics and business transformation.