CEO Crunchfish AB (publ) since 2020, board member in Crunchfish AB (publ) since 2012 and working chairman in Crunchfish AB (publ) during 2012-2020. Born in 1965. Education and experience: Master of Science in Industrial Engineering and Management, Tekniska högskolan at Linköping university. Joachim Samuelsson has been a serial entrepreneur since 1996 with successful engagements in ComOpt AB, Actix Ltd and Biomain AB. Joachim has had non-profit involvement in young entrepreneurship, a large football club and several business networks. He has worked for several years in international technical and marketing roles at Ericsson during 1989–1996 and is a technology pioneer with a large number of patents in proximity-based interaction.