How 1-800-Flowers.com is Navigating Valentine’s Day with Innovation and Strategic Growth | Christopher McCann, CEO , 1-800-Flowers.com Inc. 00:10:00
Christopher McCann, President of 1-800-Flowers.com, shares insights on how the company is leveraging its gourmet foods and gift basket business to enhance its performance this Valentine’s season. With consumers expected to spend nearly $200 on average, McCann discusses the company's strategies to stabilize and improve gross margins, adapt to changing consumer behaviors, and utilize social media for deeper customer engagement.
