Blake Waltrip on a2 Milk’s Popularity with Consumers vs. Dairy Industry | Blake Waltrip, CEO , A2 Milk Company. 00:10:00
Blake Waltrip, U.S. CEO of The a2 Milk Co, addresses the contrast between a2 Milk’s consumer popularity and its reception within the dairy industry. He discusses why a2 Milk, which features A2 beta-casein protein for potential digestive benefits, resonates with consumers and the challenges it faces gaining broader acceptance in the dairy sector. Waltrip provides insights into the company's strategy for bridging this gap and expanding its market presence.
