Tarek Müller on Producing Masks at Cost Price and Navigating Growth During the Crisis | Tarek Müller, CEO , ABOUT YOU Holding SE. 00:10:00

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Tarek Müller, founder and CEO of ABOUT YOU, explains the company's decision to produce masks at cost price during the pandemic and discusses how the online retailer continues to grow despite challenging times. Müller also shares why he doesn't consider ABOUT YOU a crisis winner, emphasizing the importance of social responsibility and long-term strategy.

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