Air France-KLM CEO Benjamin Smith at Skift Global Forum 2019 | Benjamin Smith, CEO, Air France-KLM . 00:10:00

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At the Skift Global Forum 2019, Benjamin Smith, CEO of Air France-KLM, delivered a keynote address focused on the theme of "Striving for Simplicity and Consistency." Smith discussed his approach to streamlining operations and enhancing the customer experience across the airline group. He highlighted the importance of simplifying processes and ensuring consistent service delivery as key strategies to strengthen the brand and improve operational efficiency.

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