Air France-KLM CEO Ben Smith on Strategic Investment in Scandinavian Airlines | Benjamin Smith, CEO, Air France-KLM . 00:10:00
Air France-KLM CEO Ben Smith discusses the group's significant investment in Scandinavian Airlines (SAS), outlining the strategic importance of this move. Smith explains how the investment aligns with Air France-KLM's broader goals of expanding its network and enhancing its presence in the European market. He also shares insights into the potential synergies and collaborative opportunities between the two airlines as they work together to strengthen their competitive positioning in the aviation industry.
