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AMC Entertainment CEO Adam Aron on the Challenges Facing Movie Theaters During the Crisis | Adam Aron, CEO, AMC Entertainment Holdings Inc. 00:10:00

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As the pandemic continues to disrupt traditional business models, movie theaters face significant challenges in adapting to new consumer behaviors. AMC Entertainment CEO Adam Aron discusses the difficulties in pivoting the theater business to a more pandemic-friendly model and the ongoing struggle to keep theaters viable in the current climate.

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