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The Journey Behind Allbirds' Wool Runner: From Prototype to Global Phenomenon | Tim Brown, Co-Founder, Allbirds Inc. 00:10:00

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The Wool Runner from Allbirds has captured the essence of anonymous luxury, becoming a popular choice for consumers seeking comfort and sustainability. However, its success is far from overnight. Co-founder Tim Brown and designer Jamie McLellan spent about seven years refining prototypes, facing numerous challenges along the way.

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