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CEO of Alpargatas, on Driving Innovation in a Legacy Brand | Roberto Funari, CEO , Alpargatas SA. 00:10:00

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Roberto Funari, CEO of Alpargatas, discusses the company’s strategic approach to innovation while maintaining the legacy of its iconic brands, such as Havaianas. Funari explains how Alpargatas balances tradition with modernity by investing in new technologies, sustainable practices, and consumer-driven design. He highlights the importance of staying attuned to market trends and consumer needs, allowing the brand to evolve while staying true to its roots.

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