Roberto Funari, on International Expansion, Digitalization, and Innovation | Roberto Funari, CEO , Alpargatas SA. 00:10:00
Roberto Funari, CEO of Alpargatas, delves into the strategic pillars driving the company’s growth and evolution. He outlines key initiatives such as international expansion, aimed at establishing Alpargatas as a global powerhouse while maintaining the cultural essence of its brands like Havaianas. Funari discusses the role of digitalization in enhancing customer engagement and operational efficiency, as well as the revitalization of physical retail spaces to create immersive brand experiences.
