Kristin Dolan on AMC Networks' Ad-Supported Streaming and the Future of Targeted Advertising | Kristin Dolan, CEO, AMC Networks Inc. 00:10:00
Kristin Dolan, CEO of AMC Networks, discusses the strategic introduction of an ad-supported version of the AMC+ subscription streaming service, offering advertisers new opportunities to reach thematic audiences across popular bundles like Shudder, IFC Films Unlimited, and Sundance Now. This conversation explores how AMC Networks leverages unduplicated targeted reach across its platforms, from linear broadcast to VOD and CTV, and examines whether streaming can effectively replace linear TV over time.
