Ari Kahn on Revolutionizing B2B eCommerce: Shifting the Cultural Paradigm | Ari Kahn, CEO , Bridgeline Digital Inc. 00:10:00
Ari Kahn, CEO of Bridgeline Digital, explores the evolving landscape of B2B eCommerce. Kahn explains why the "If you build it, they will come" mentality can hinder eCommerce success and emphasizes the need for a cultural shift in the relationship between B2B vendors and their customers. Discover how redefining this dynamic can drive growth and create more meaningful connections in the digital marketplace.
