Ari Kahn and John Murcott Explore AI's Impact on Search and Merchandising | Ari Kahn, CEO , Bridgeline Digital Inc. 00:10:00
Ari Kahn, CEO of Bridgeline, and John Murcott, EVP of Product and Strategy, they delve into the transformative effects of artificial intelligence on online search and merchandising. This episode explores how large language models and vector databases are reshaping digital engagement, aiming to replicate human conversation nuances. Discover the innovations behind AI's approach to overcoming the ‘No Results’ page and get a glimpse into the differing search experiences in B2B versus B2C contexts.