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Mike Ford on Building SiteMinder and Navigating the Hotel Tech Space | Mike Ford, Founder , SiteMinder Ltd. 00:10:00

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Mike Ford, Founder and Managing Director of SiteMinder, shares his journey in transforming SiteMinder into a leading player in hotel technology. He discusses the challenges he encountered along the way, offers insights into the current hotel tech landscape, and explores key topics such as the Direct vs. OTA debate and the impact of Book on Google. Mike provides valuable perspectives on the evolution of the industry and SiteMinder’s role in shaping its future.

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