David Hampstead on Samarkand Group's Strategy for Expanding European Brands in China | David Hampstead, CEO , Samarkand Global PLC. 00:10:00
David Hampstead, CEO of Samarkand Group PLC, explains the company’s role as an e-commerce service provider, helping European brands efficiently enter the Chinese market. Samarkand offers cost-effective solutions that allow brands to penetrate this lucrative market more easily than if they attempted it on their own. Hampstead also discusses the company’s strategy of acquiring high-potential brands and developing them into more valuable assets within China.
