Lawrence has spent over the last 10 years bringing international brands into Asia, specifically Greater China, through eCommerce and digital activation. His experience spans across business strategy, brand marketing, eCommerce, IT development, cross-border logistics and content creation. Prior to taking up the role to lead eCargo, he spent a few years in Investment Banking, Digital Banking and Asset Management in Hong Kong and China, including setting up his own company, Zingly, focused on helping brands capture and utilise user generated contents. He strongly believes in driving a customer-centric business that ensures the company’s principals are capturing all opportunities available to generate value. “Sales lost today, is lost forever”.