Maria Edsman, CEO of Bokusgruppen, reflects on the success and challenges of leading one of Sweden’s largest book retailers. She discusses Bokusgruppen's solid year-end performance, which has created favorable conditions for increased growth. Maria highlights the company’s vision of "reading pleasure for everyone, every day," and its commitment to delivering positive results for shareholders while benefiting society by inspiring reading across all age groups. Edsman also delves into Bokusgruppen’s diverse operations, including physical stores, e-commerce, and digital platforms like Bokus Play, and outlines their strategy for balancing store growth and digital expansion.