Arçelik CEO Hakan Bulgurlu on the Beko-Whirlpool Merger: A New Chapter in Appliance Industry Growth | Hakan Bulgurlu, CEO, Arçelik AS. 00:10:00
Arçelik CEO Hakan Bulgurlu delves into the strategic merger between Beko and Whirlpool, a move that will establish the new entity as one of Europe's largest appliance suppliers. Bulgurlu emphasizes that the merger is a growth story, combining the strengths of both brands to expand market reach, enhance innovation, and drive sustainability efforts in the appliance industry. The discussion focuses on the potential for growth, market leadership, and the shared vision for a stronger presence in the European market.
