Don Bassell, CFO of ARKO Corp., emphasizes the collaborative approach taken by the finance, IT, and marketing teams in navigating the complexities of modern business operations. He reflects on the changing dynamics within the organization, highlighting the importance of cross-functional partnerships to drive strategic initiatives. Bassell elaborates on the use of advanced data analytics and metrics, such as Market Basket analysis, to enhance customer insights and optimize inventory management. He underscores the significance of understanding consumer behavior and preferences, moving beyond traditional financial metrics to integrate operational metrics into decision-making processes.