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Arezzos Digital Transformation Amid the Pandemicn | Alexandre Birman, CEO, Arezzo Industria e Comercio SA. 00:10:00

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Arezzo, a leading force in fashion retail known for its creative and innovative edge, has traditionally relied on physical channels, including franchises and multi-brand stores. However, the pandemic has driven an inevitable shift toward digitalization. CEO Alexandre Birman, son of the company's founder Anderson Birman, shares how Arezzo is accelerating its digital transformation to adapt to the evolving landscape.

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