Driving Digital Transformation: Revolutionizing Consumer Engagement and Decision-Making at OBL|Mr. Aditya Gupta,Chief Executive Officer,Orient Bell Ltd. 00:10:00

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Aditya is an Engineer MBA from IIT Bombay and IIM Bangalore with 30 years of multi- functional experience in industry leading companies like UB Spirits, Bharti Airtel,Reliance Communications & TATA Group. Throughout his career, he has been recognized & awarded for delivering consistent revenue growth and boosting margins through strong leadership, customer obsession and executional excellence. He is a business leader with strong operational experience in Sales and Marketing, having built powerful brands and developed strong Sales structures and operations all over the country. Aditya spent the early part of his career in Sales & Marketing at Shaw Wallace, and moved to the Telecom Industry in 2004 when he joined Bharti Airtel as VP Sales & Marketing. After significant stints at Airtel and Reliance Communications Ltd, Aditya spent 8 years in Senior Business Leadership roles at Tata Teleservices, where he was the Head of their North, West and East Operations, managing P&L & revenue in excess of INR 4,500 CR. Most recently, Aditya was the Chief Business Officer at TATA Power, leading their foray into Greenfield ventures such as renewable energy and electric vehicles. Aditya has always been drawn to competitive sports. He was part of his school & college Tennis, Table Tennis and Basketball teams. Today he is a regular Bridge player and an occasional golfer. His reading interests range from fiction to Indian mythology and technology. Meenakshi, his partner (aka ‘life boss’) for 24 years is a fitness enthusiast and an off and on teaching professional. They have two children; the elder is a Gold medalist from IIT Mumbai currently doing MS in Artificial intelligence at Stanford University. The younger one is in 12th and wants to pursue engineering studies.

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