José Roberto Nogueira is the CEO and co-founder of Brisanet Participações SA, a company that he established in the 1990s in the Ceará region of Brazil. His entrepreneurial journey began in his rural hometown of Pereiro, where he grew up in a family focused on subsistence farming. Despite the challenges of rural life, he developed an early fascination with technology, which led him to study electronics through distance learning, even in the absence of electricity at home. His passion for technology ultimately propelled him to leave for São José dos Campos in search of opportunities in the tech industry.