In this interview, Chris speaks with Alice Chang, the CEO and founder of Perfect Corp, a leading company in the beauty industry revolutionizing through augmented reality (AR) technology. Alice shares her journey of starting Perfect Corp, highlighting the intersection of her passion for technology and beauty, and how AR has transformed the way people experience makeup and skincare products. She discusses the value of AR and AI in providing personalized recommendations and enhancing the user experience. With over 400 brand partnerships and proven ROI, Perfect Corp's innovative solutions have reshaped the beauty industry landscape. Alice also delves into the future of AR commerce, emphasizing its potential to revolutionize not only beauty but also fashion and jewelry industries.