Embracing the Future: A Journey Towards Innovation and Globalization in Brazilian Companies | Efraim Horn, CEO , Cyrela Brazil Realty SA Empreendimentos e Participacoes. 00:10:00
The ceo reflects on their initial unfamiliarity with the concept of "kers," describing it as a gateway to the future. Despite uncertainties, they accepted the invitation, embracing a broader perspective beyond their role as a developer. They highlight the urgency of preparing for the rapidly evolving future, where what was once thought to be years away is now imminent. Immersed in an ecosystem of modernity, innovation, and collaboration, they emphasize the need for Brazilian companies to adapt and integrate global mentalities, fostering change and resilience.
