Enmi has invested in early-mid stage ventures for over 15 years, first as part of venture firms IDG Ventures and Boston Millennia Partners. Most recently, she invested as an angel in seed-stage digital health ventures. Besides investing, Enmi has worked with operating companies of varying sizes anchored around consumer marketing. At NYTimes.com, Enmi focused on the revenue strategy of new digital products. Thereafter, Enmi founded a consumer email startup called replyforall that served both users and brand marketers. That chapter proved a non-stop lesson in the paramount importance of a founder’s surgical focus and ability to let go of preconceived notions and roadmaps. Enmi also tinkered as a vendor of e-books to get versed in affiliate marketing, a powerful channel of highly repeatable and cost-controllable customer acquisition.