Securing Your First $1M Startup Investment|Allison Pickens,Founder and General Partner,The New Normal Fund 00:10:00

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Allison Pickens is one of the world’s top experts on how to grow recurring revenue. She is a thought leader on go-to-market strategy for SaaS companies, having coached thousands of CEOs and executives at both Fortune 500 companies and born-in-the-cloud SaaS ventures. She has experience as an independent board director, COO, P&L owner, and investor. As the former COO at Gainsight, a $1B unicorn and top customer success software company, Allison scaled the company from infancy to a multi-product platform, creating the category of customer success software. Along the way, Allison and her team developed industry-recognized best practices on how the shift to subscription business models has precipitated a new focus on customer centricity and necessitated significant changes in go-to-market strategy and company organization. Allison was named one of the Top Women in SaaS and Top 50 People in Sales and Business Development. She is part of the Fortune Most Powerful Women community, which recognized the ideas she has shared in hundreds of conferences, blog posts, and podcasts, including The Customer Success Podcast that she hosted. She co-authored a book called The Customer Success Economy, published by Wiley in April 2020.

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