Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in enterprise SaaS companies. She loves working with technical founders who care deeply about design and data. She aims to partner closely with CEOs to build generational businesses that raise the bar for customer and employee experience. Prior to Unusual, she was an early employee and executive at Amplitude, leading pivotal efforts across product development, category creation, fundraising and GTM strategy. As the EVP of Marketing & Growth, she helped establish Amplitude as a category leader in product analytics and the digital optimization space, overseeing 50x growth in its ARR. While at Amplitude, Sandhya also founded Amplify, the world's leading product-led growth (PLG) conference and served as a product strategy advisor to leading startups and Fortune 100 businesses including NBC, T-Mobile and Ford.