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Bradesco's Strategic Evolution: Navigating Challenges and Transforming Retail Banking | Marcelo Noronha, CEO, Banco Bradesco S.A. 00:10:00

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Bradesco, one of Brazil's leading banks, embarks on a transformative journey in 2024, unveiling a new strategic plan to revitalize its operations amidst economic shifts. President Marcelo Noronha discusses the bank's resilience amid challenges, focusing on reducing defaults and fostering growth through enhanced credit offerings and agile decision-making structures.

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