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The Rise and Fall of Crumbs Bake Shop: Understanding the Decline of a Cupcake Empire 00:10:00

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Julian Geiger is president and CEO of Crumbs Bake Shop, a national bakery based in New York that specializes in cupcakes. Geiger has been a member of the company’s Board of Directors since May 2011. He is also chairman of the Board of Directors of Aeropostale, a mall-based, specialty retailer of casual apparel and accessories. From 1998–2010, he was CEO and chairman of Aeropostale, which grew from about 110 stores in North America to more than 900 stores during that time.

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