Sue is the owner and founder of Evolution Financial, where she brings a unique perspective to financial planning that integrates both logic and the human element. With a focus on understanding her clients' emotional and personal financial goals, Sue challenges conventional wisdom in areas such as debt management and retirement planning. She emphasizes the importance of addressing clients' individual desires alongside financial logic, ensuring a holistic approach to wealth management. Sue's approach has garnered recognition, including a nomination for Best of Madison, reflecting her commitment to personalized client care and thoughtful financial guidance.