Jeff Cornell is a Portfolio Manager at Johnson Investment Counsel, where he is integral to the firm's investment strategy and stock selection process. With a deep understanding of market trends and financial analysis, Jeff is dedicated to identifying high-quality investment opportunities for clients. His meticulous approach and commitment to excellence ensure that JIC's portfolios are well-positioned for long-term growth. In this edition of JIC Research Edge, Jeff provides a comprehensive overview of the firm's primary equity strategies and shares insights into what analysts look for when selecting stocks. Brian Kute is the Director of Research at Johnson Investment Counsel, overseeing the firm's in-house research team. His leadership and expertise in equity research drive the development of robust investment strategies that align with clients' goals. Brian's analytical skills and thorough evaluation process ensure that the firm's stock selections are based on sound fundamentals and rigorous analysis. In this behind-the-scenes look at JIC's stock selection process, Brian explains the criteria analysts use to identify promising stocks and the rationale behind their sell decisions, offering a detailed view of the firm's investment philosophy.