Navigating the Intersection of Private Equity and Macroeconomics | Rashad Rahman , Managing Director , Bruckmann, Rosser, Sherrill & Co. 00:10:00
Rashad and I as we delve into a dynamic discussion bridging macroeconomic research and private equity investment strategies. With nearly two decades in private equity, Rashad offers a unique investor's perspective on navigating market changes, especially during the COVID-19 pandemic. We explore how consumer behavior shifts have impacted various sectors, the challenges of measuring marketing effectiveness, and the evolving landscape of middle-market private equity investments.
