The Role of Content in the Streaming Revolution: Insights from Ben Swinburne at Morgan Stanley 00:10:00
Benjamin Swinburne, Managing Director and Head of U.S. Media Research for Morgan Stanley. On any given day, Swinburne might be trying out the latest streaming app to understand how disparate sets of users are engaging with it, or digging deeper into what impact mergers and acquisitions in the TV sector are having on subscribers and adjacent industries. “I love what I cover—the rate of change is incredible," Swinburne says. “Disruption is a constant, with companies crossing sector lines to shake up the status quo. Plus, some big personalities drive the sector. There's always something going on to write about."