Alexandre Guerrero is the CEO of Eletromidia, a leading company in the Out-Of-Home (OOH) advertising sector in Brazil. With nearly two decades of experience, he has been a significant figure in the growth and professionalization of the OOH industry in Brazil. Prior to his role as CEO, Guerrero was the Chief Sales Officer (CSO) at Eletromidia, where he focused on the company's commercial strategies. His work also includes contributions to the standardization of advertising practices in Brazil, with involvement in the Executive Committee of the Brazilian Standard Norms (CENP) and membership in key industry organizations, including the Brazilian Out of Home Media Association (ABOOH) and the Brazilian Association of Advertisers (ABA).