Jay is a co-founder of BrandProject and is based in the New York office. Jay works closely with BrandProject portfolio companies to help build, implement, and hire teams to support their best-in-class direct-to-consumer tech. From building the first version of Freshly’s website in 2014 to completing the tech build-out of PORTA in 2022, Jay has built over a dozen direct-to-consumer sites on various platforms (e.g., Phyton, Ruby, PHP, Shopify, Woo, etc.) at scale in the past decade, making him a leading expert on tech-enabled DTC in the industry. Prior to BrandProject, Jay was the cofounder of Spock.com in 2006, a leading search engine that generated over 100 million searches per month by powering social networks like Friendster, Hi5, Bebo and Tagged.