Closing the Trust Gap: Digital Transformation in Insurance Requires Consumer Education | Iain Williamson, CEO , Old Mutual Limited. 00:10:00
In the digital transformation of the insurance industry, there is significant potential for markets to leapfrog into more advanced, digitalized forms of insurance. However, for this to succeed, consumer education is crucial. Even in digitally savvy countries like Kenya, where mobile transactions are common, there remains a trust deficit for more complex and long-term insurance transactions. Bridging this gap requires comprehensive financial education to ensure consumers understand the products, recognize their value, and feel confident in their purchasing decisions.
