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Bradesco's Strategic Plan: CEO Insights on Overcoming Challenges and Driving Profitability | Marcelo Noronha, CEO, Banco Bradesco S.A. 00:10:00

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CEO Marcelo Noronha's discussion on Bradesco's 2023 results and strategic plan during a recent announcement. Despite challenges like a 20% profit decline and credit issues, Noronha highlights a net profit of 2.9 billion reais after provisions and emphasizes a conservative approach for financial stability. He elaborates on credit growth strategies, operational efficiency, cultural shifts, and technological advancements as key components of Bradesco's plan to enhance profitability.

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