After repeatedly witnessing the ways in which family and friends had been taken advantage of by so-called “financial advisors,” Trent Porter wanted to make trustworthy and truly client-focused financial services a reality. So he founded Priority Financial Partners. Trent is uniquely qualified as a Certified Public Accountant (CPA), Certified Financial Planner™ (CFP®), and a certified life coach. Drawing upon this expertise, he enables clients to shape and transform their financial futures so they can focus on what’s most important in life. Previously as a director and CCO at nationally recognized Veritat Advisors, Trent worked closely with co-founder and Wharton professor Kent Smetters to successfully launch a fee-only financial planning platform. Together they eliminated commission-based biases and put clients’ interests first, an effort applauded by the Wall Street Journal. Prior to arriving at Veritat Advisors, Trent was an advisor with the prestigious J.F. Williams Co., in Denver, CO. He holds a master’s degree in accounting from Colorado State University and is a graduate of Florida State University’s financial planning program.